Cosmetics, Skincare & Personal Care Brands
◆ 93% of customers research a beauty brand online before deciding
India's beauty & cosmetics market is valued at ₹1.6L Cr and compounding at 17% a year, with 4,000+ players competing for the same customers. Micro-influencer seeding beats celebrity ads on ROI, and 93% of customers now research online before ever making contact — making digital presence the single biggest growth lever in this sector. Ingredient-education reels build D2C trust fast. The businesses investing in search visibility, social proof and direct-response campaigns today are capturing market share their offline-only competitors never even see.