Online Courses, Test Prep & Upskilling Platforms
◆ 95% of learners research a edtech company online before deciding
India's edtech companies market is valued at ₹35,000 Cr and compounding at 24% a year, with 9,000+ players competing for the same learners. Rising ad costs make organic and referral channels critical, and 95% of learners now research online before ever making contact — making digital presence the single biggest growth lever in this sector. Free demo to paid conversion is the metric that matters. The businesses investing in search visibility, social proof and direct-response campaigns today are capturing market share their offline-only competitors never even see.