Payments, Lending & WealthTech
◆ 96% of users research a fintech startup online before deciding
India's fintech startups market is valued at ₹6L Cr and compounding at 22% a year, with 10,000+ players competing for the same users. Security and RBI-compliance content unlocks signups, and 96% of users now research online before ever making contact — making digital presence the single biggest growth lever in this sector. Organic content keeps blended CAC sane. The businesses investing in search visibility, social proof and direct-response campaigns today are capturing market share their offline-only competitors never even see.