Business Hotels, Boutique Stays & Hotel Chains
◆ 89% of guests research a hotel online before deciding
India's hotels market is valued at ₹1.1L Cr and compounding at 13% a year, with 3 Lakh+ players competing for the same guests. MakeMyTrip and Booking.com take 18-25% per booking, and 89% of guests now research online before ever making contact — making digital presence the single biggest growth lever in this sector. Owned-channel bookings need rate-parity + remarketing. The businesses investing in search visibility, social proof and direct-response campaigns today are capturing market share their offline-only competitors never even see.