Life, Health & General Insurance
◆ 84% of customers research a insurance agency online before deciding
India's insurance companies market is valued at ₹9L Cr and compounding at 12% a year, with 5 Lakh+ players competing for the same customers. 'Best policy' searches need calculator content, and 84% of customers now research online before ever making contact — making digital presence the single biggest growth lever in this sector. Settled-claim stories beat any ad. The businesses investing in search visibility, social proof and direct-response campaigns today are capturing market share their offline-only competitors never even see.