NGOs & Social Impact Organisations
◆ 72% of donors research a ngo online before deciding
India's ngos market is valued at ₹2L Cr and compounding at 10% a year, with 30 Lakh+ players competing for the same donors. Outcome numbers convert one-time donors to monthly, and 72% of donors now research online before ever making contact — making digital presence the single biggest growth lever in this sector. $10k/month free ads most NGOs never claim. The businesses investing in search visibility, social proof and direct-response campaigns today are capturing market share their offline-only competitors never even see.