Multi-Brand, Department & Specialty Retail
◆ 74% of shoppers research a retail store online before deciding
India's retail stores market is valued at ₹70L Cr and compounding at 10% a year, with 1.5 Cr+ players competing for the same shoppers. 'Near me' searches decide footfall for every category, and 74% of shoppers now research online before ever making contact — making digital presence the single biggest growth lever in this sector. WhatsApp catalogs turn browsers into walk-ins. The businesses investing in search visibility, social proof and direct-response campaigns today are capturing market share their offline-only competitors never even see.