B2B SaaS & Product-Led Software
◆ 97% of users research a saas company online before deciding
India's saas companies market is valued at ₹1.2L Cr and compounding at 24% a year, with 8,000+ players competing for the same users. 'X vs Y' pages capture switching intent, and 97% of users now research online before ever making contact — making digital presence the single biggest growth lever in this sector. Free calculators and tools compound signups. The businesses investing in search visibility, social proof and direct-response campaigns today are capturing market share their offline-only competitors never even see.