K-12, CBSE/ICSE & International Schools
◆ 78% of parents research a school online before deciding
India's schools market is valued at ₹2.4L Cr and compounding at 14% a year, with 15 Lakh+ players competing for the same parents. Admissions season is a 90-day make-or-break window, and 78% of parents now research online before ever making contact — making digital presence the single biggest growth lever in this sector. Parents compare 5+ schools online before one visit. The businesses investing in search visibility, social proof and direct-response campaigns today are capturing market share their offline-only competitors never even see.